「Bumble的大胆举动：重新定义真实生活中的BFF连接」
Bumble,一款热门交友应用的创造者，正在重新评估未来计划，因为利润不佳和大量裁员将影响公司
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Bumble aims to relaunch its friendship-focused BFF feature following a decline in dating app usage | ENBLE
💔📉 Bumble, the popular dating app, recently announced weak earnings and a massive round of layoffs, leaving many wondering about the company’s future. But fear not, because Bumble’s new CEO, Lidiane Jones, is shaking things up and recalibrating the company’s vision. In addition to revamping its app for Gen Z users, Bumble is focusing on building a social network for its Bumble BFF friend-finding business. 🚀🤝
The Problem with BFF
Currently, the BFF feature on Bumble uses the same swipe-to-like mechanism that is used for dating. Users are presented with profiles that they can either like to match or pass. But according to Jones, this approach hasn’t been as successful for the BFF side of the app. Even though there is a growing demand for apps that help people find friendships and platonic connections, the one-to-one match paradigm used by Bumble BFF is limiting its potential reach. 🤷♀️👬
新的BFF策略
Jones has a bold plan to reshape Bumble BFF into a true friend-finding experience. Instead of relying solely on one-to-one matches, the new BFF will focus on helping users connect with one another in new ways, more reminiscent of a social networking app. The idea is to shift from the dating paradigm to building and finding communities, making it easier for users to form real-life connections with people who share similar interests. 💚🌱
蜂巢：未来的一瞥
While the specifics of the revamped BFF are still under wraps, previous tests and internal product developments provide some insight. Back in August 2022, Bumble was experimenting with a feature called “Hive.” This feature allowed users to connect via communities and included support for group chats, polls, and even video calls. Hive was alpha-tested in select markets, where users created thousands of communities known as “Hives.” Although Hive never became widely available, it could serve as the foundation for the upcoming changes to BFF. 🐝🏠
在现实世界中交朋友
Bumble’s job cuts raise questions about the potential profitability of BFF. Unlike the dating segment, where users are willing to pay for perks and subscriptions, friendship seekers have plenty of free options available, such as Facebook Groups, Meetup, and local community offerings. Monetizing BFF may prove to be a bigger challenge. However, Jones remains optimistic, stating that Bumble plans to bring along its millions of existing customers who are eager to be part of the platform. 🤑🤝
前方道路
Bumble’s reimagined vision for BFF is an exciting move that aligns with the growing demand for meaningful friendships and connections in the digital age. By embracing a community-focused approach, Bumble is aiming to provide a safe and equitable space for people to forge new friendships. The company’s use of AI in the dating segment, along with the revamp of BFF, reflects its commitment to innovation and staying competitive in a rapidly evolving market. Only time will tell if Bumble can successfully transform BFF into the go-to platform for making real-life connections. 🌐🙌
Q&A: Your Burning Questions Answered
Q: Why did Bumble decide to revamp Bumble BFF? A: Bumble realized that the swipe-to-like mechanism used in the dating side of the app wasn’t as effective for making friendships. They recognized the need for a new approach that focuses on building communities and facilitating real-life connections.
Q: What other options are available for making friends in the digital world? A: Apart from Bumble BFF, you can explore Facebook Groups, Meetup, and local community offerings. These platforms provide opportunities to meet people with similar interests and forge new friendships.
Q: Will Bumble BFF become a paid service like the dating segment? A: While monetizing BFF might be more challenging than the dating segment, Bumble plans to bring its existing user base along and aims to provide valuable features and experiences that could potentially drive revenue.
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Q: Bumble将如何在约会应用领域创新？ A: Bumble计划像竞争对手Match一样，在约会应用领域利用人工智能来增强用户体验。通过整合人工智能，Bumble旨在为用户提供更好的匹配和更有意义的连接。
更多阅读
📚 查看这些文章，了解有关Bumble、其最新发展以及友谊应用的未来的更多信息：
- Bumble裁员约350名，约会应用面临审查
- Bumble尝试新的社交网络功能“Hive”中的群聊、投票和视频通话
- 裁员数周后，Snap季度收益下滑30%
- 新CEO Lidiane Jones接管Bumble
- Match Group提拔Faye Iosotaluno担任Tinder CEO
📽️ 这里是Bumble未来愿景的图片：
现在轮到你了！分享你对Bumble雄心勃勃的计划以及通过应用程序交友的未来的想法。您会尝试升级后的BFF功能吗？在下方评论告诉我们，并别忘了与朋友在社交媒体上分享这篇文章！📱📢
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